Top Story

e4m_logo.png

Home >> Advertising >> Article

Bates 141 scoops up TVS Motors’ new motorbike brand

10-November-2009
Font Size   16
Share
Bates 141 scoops up TVS Motors’ new motorbike brand

Close on the heels of appointing BBH India to handle its new bike portfolio, TVS Motors has brought in Bates 141 on its roaster of agencies for yet another launch. Bates 141 will handle the creative business for TVS Motors’ new motorbike portfolio. The win comes in the wake of a multi-agency pitch and the account size is pegged upwards of Rs 20 crore. Officials from Bates 141 have confirmed the news.

It is believed that the agency would handle the business out of its Mumbai office. However, official at Bates did not divulge any details on the same.

As of now, TVS Motors will have McCann Erickson, Saatchi & Saatchi, BBH India and Bates 141 on its roster of agencies. While McCann Erickson handles Scooty, Apache and Star City brands, Saatchi & Saatchi India handles the Flame and Victor brands. BBH India handles the new bike portfolio that is yet to be launched.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship