Close on the heels of appointing BBH India to handle its new bike portfolio, TVS Motors has brought in Bates 141 on its roaster of agencies for yet another launch. Bates 141 will handle the creative business for TVS Motors’ new motorbike portfolio. The win comes in the wake of a multi-agency pitch and the account size is pegged upwards of Rs 20 crore. Officials from Bates 141 have confirmed the news.
It is believed that the agency would handle the business out of its Mumbai office. However, official at Bates did not divulge any details on the same.
As of now, TVS Motors will have McCann Erickson, Saatchi & Saatchi, BBH India and Bates 141 on its roster of agencies. While McCann Erickson handles Scooty, Apache and Star City brands, Saatchi & Saatchi India handles the Flame and Victor brands. BBH India handles the new bike portfolio that is yet to be launched.