After over four years of supporting Marico Bangladesh primarily out of Kolkata, Bates 141 has now set up Bates 141 Bangladesh to support the growing needs of Marico, as well as tap emerging businesses.
Commenting on Bates 141s’ formal entry into Bangladesh, Jeffrey Yu, Chairman, Bates 141, said, “This initiative is seen as deepening of our footprint into Asia, as the world’s largest Asia devoted network. Unlike all other global agencies, Bates 141 Bangladesh is a 100 per cent WPP company. We will offer both ATL and BTL services, including CRM, digital and mobile platform driven solutions, and bring in other specialised solutions such as out-of-home media and design from our APAC network. With Bangladesh now opening, Bates 141 has a presence in all 14 Asian countries and can fully live up to its name and reputation as the only agency dedicated to Asia.”
WPP’s Country Head Ranjan Kapur said, “I am absolutely delighted that Bates 141 has found a foothold in Bangladesh. This is a tremendous achievement and I am sure it will add to the overall growth of Bates 141 in South Asia with a presence now in three countries – India, Sri Lanka and now Bangladesh.”
“Spreading our wings into Bangladesh has been on the cards for us for some time now. Our foray into Bangladesh allows us to not only service our current businesses there more effectively, but also lets us put to use; our superior ‘Bangla’ language credentials for our current as well as potential clients in Bangladesh,” added Sandeep Pathak, CEO, Bates 141 India.
Manosh Mukherjee, COO, Bates 141 India, added here, “We are the first Indian agency to have a wholly-owned subsidiary in Bangladesh.”
Abeer Chakravarty, Director, Bates 141 Bangladesh, said, “This is a happy culmination of a long-standing dream to be engaged with and involved in Bangladesh. We are grateful to Marico, who introduced us to Bangladesh and has been an incredible and exemplary partner helping Bates 141 grow and build its team and regional calibre over the past five years.”
Bates 141 has a dedicated team for Bengali communication and has been winning ‘The Agency of the Year’ award at the region’s most prestigious regional forum – Sangbad Pratidin’s Srijon Samman Awards for Excellence in Bengali Advertising – for six consecutive years.
“We cautiously, and with all humility, approached Bangladesh and are delighted that over the past five years, we have been able to understand local nuances and sensitivities to create communication that works. What has also helped is that at Bates 141 Kolkata we have people who had worked with agencies in Dhaka at very senior levels,” Abeer Chakravarty added.
While Bates 141 has already set up office in Dhaka and has a team in place, it is in the process of appointing a Country Manager for Bangladesh. “We should be sharing news on this as well as some key client wins in the very near future,” informed Chakravarty.