Top Story

e4m_logo.png

Home >> Advertising >> Article

Bates 141 bags Virgin Mobile’s Rs 30-40 cr OOH biz; creates new arm for account

26-March-2009
Font Size   16
Share
Bates 141 bags Virgin Mobile’s Rs 30-40 cr OOH biz; creates new arm for account

Virgin Mobile has moved its OOH business to Bates 141, which also handles its creative mandate. The agency has created a new OOH division, named ‘Atlas’, under its umbrella for the account. The incumbent agency for the outdoor business of Virgin Mobile is Poster Publicity, a unit of GroupM’s Kinetic Worldwide.

Confirming the development, Prasad Narasimhan, CMO, Virgin Mobile, said, “We have moved our OOH business from Poster Publicity to Bates 141 as it handles our entire creative work.”

Commenting on the win, Sandeep Pathak, CEO, Bates 141, said, “We are delighted to have been able to bring in the OOH business of Virgin Mobile, along with the other duties. It allows us to explore OOH as a strategic fit in the communication plan in an innovative way. The OOH business of Virgin Mobile would be in the range of Rs 30-40 crore.”

Atlas has already started working on the new OOH campaigns for Virgin Mobile with a 22-member team in Mumbai.

It may be recalled that Bates 141 already has another OOH division, 141 Wall Street, which handles the account for Aditya Birla Group’s Idea Cellular. In order to avoid conflict of interest between the two telecom accounts, this second agency has been created.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO