India is on British ad agency Bartle Bogle Hegarty’s (BBH) top priority list, and even though the organisation has skipped one deadline, BBH is targeting the last quarter of 2008 to launch in India. BBH’s Worldwide CEO Simon Sherwood stated that with most plans in place now, the first official announcement from the company on its India plans could be expected in a month’s time.
Sherwood divulged that the original deadline to launch BBH India was mid-2008. However, the organisation is still in conversation with prospects and is in the process of finalising the management team that would lead the BBH operations in India. The agency is working towards creating a team that would comprise a CEO, a National Creative Director and a Strategic Planning Officer. The trio would work together and report to the BBH Worldwide CEO’s office.
“BBH has been founded on these three core functions, and we see each of them equally important. What we have done in other parts of the world is to champion creativity and strategic planning, and this has played an integral role in taking us to where we are today. These officials would be working closely with each other, and would work directly with me,” said Sherwood.
He is not giving any names on who would be joining BBH India, saying that no decisions had been taken as yet. Grey Worldwide’s Priti Nair was one of the names that had been speculated on recently for the NCD position, but Sherwood reiterated that it was too early to comment at all since the conversations were still on.
There would be only one BBH office in India, which would be located in Mumbai. Apart from this, BBH has six offices worldwide. One of the key reasons for BBH to begin operations in India is due to the various BBH clients that are looking at India very closely. “India is a crucial market in the BBH scheme of things because of our multinational clients. However, that said, nothing happens automatically. Once in India, the thrust would be to create a compelling proposition so that clients have a good reason to align with us in India,” Sherwood added.
He is expecting significant contribution from the India office to the BBH operations worldwide.