Barista Coffee Company is currently in talks with few creative agencies, and is scouting for a creative partner.
Barista has been facing competition from brands like Starbucks and Café Coffee Day and is slated to be looking to increase visibility.
It may be recalled that Café Coffee Day too had debuted on television for the first time with its ‘Sit Down’ TVC with communication partner CreativeLand Asia.
In August last year, Italian coffee roaster Lavazza made news of its exit from its coffee shop business in India. Lavazza continues to supply coffee to Barista .
The brand is said to be facing stiff competition from entry of Starbucks in India, which is perceived as a premium brand.
Law and Kenneth was awarded Lavazza’s creative mandate in 2011, and worked across the entire portfolio of Lavazza businesses in India .