Top Story

e4m_logo.png

Home >> Advertising >> Article

BARC Ratings: Patanjali emerges top spender on TV for Week 31

17-August-2016
Font Size   16
Share
BARC Ratings: Patanjali emerges top spender on TV for Week 31

As per the week 31 (July 30 to August 5) BARC data in the ‘Top 10 Brands across genres’ category, Patanjali Ayurved reclaimed its top position replacing Cadbury with 21,923 insertions. Patanjali had previously topped the charts in Week 27 (July 2 to July 8) with 26,361 insertions. Cadbury, on the other hand, slipped to third spot with 15,793 insertions.

Patanjali’s position was strengthening since week 30 (July 23 to July 29) where it moved to third rank with 20,186 insertions from ninth on week 29 (July 16 to July 22). Pond’s claimed the second spot with 16,036 insertions, two ranks up from week 30 where it had 17,647 insertions.

Dove is another brand whose position took a hit from second in week 30 to fourth spot with 14,280 insertions. 

Tags Patanjali

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by