As per the week 31 (July 30 to August 5) BARC data in the ‘Top 10 Brands across genres’ category, Patanjali Ayurved reclaimed its top position replacing Cadbury with 21,923 insertions. Patanjali had previously topped the charts in Week 27 (July 2 to July 8) with 26,361 insertions. Cadbury, on the other hand, slipped to third spot with 15,793 insertions.
Patanjali’s position was strengthening since week 30 (July 23 to July 29) where it moved to third rank with 20,186 insertions from ninth on week 29 (July 16 to July 22). Pond’s claimed the second spot with 16,036 insertions, two ranks up from week 30 where it had 17,647 insertions.
Dove is another brand whose position took a hit from second in week 30 to fourth spot with 14,280 insertions.