Top Story

e4m_logo.png

Home >> Advertising >> Article

BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

23-August-2016
Font Size   16
Share
BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

As per week 32 (Aug 6 to 12) BARC data in the ‘Top 10 Brands across genres’ category, Amazon India has topped the charts with 27,701 insertions. Patanjali Ayurved which had topped the charts for week 31 has slipped to the second place this time with 25,642 insertions. Last week, the brand did not figure in the top 10 list.

According to AdEx data for the first half of 2016, Amazon India emerged as the top spender in the print category as well as on TV in the midst of a situation when other players have slashed their advertising spends.

Independence Day ‘Great Indian Sale’ Ads:

The brand had the maximum insertions on TV for week 32 on the back of Independence Day ‘Great Indian Sale’ offers from August 8-10. Amazon started marketing aggressively for the occasion. Using the hashtag #ChancePeDance, the brand promoted their offers and discounts for the period. According to reports, Amazon India saw a three-fold jump in sales over its daily sales numbers during its heavily advertised three-day sale.

Week 31:

Cadbury has reclaimed the third spot with 23,443 insertions as compared to 15,793 last week. Pond’s slipped two places to the fourth spot with 16,948 insertions. Dettol was there at the fifth place with 16,617 insertions.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.