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BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

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BARC Ratings: Amazon trumps Patanjali as top advertiser on TV for week 32

As per week 32 (Aug 6 to 12) BARC data in the ‘Top 10 Brands across genres’ category, Amazon India has topped the charts with 27,701 insertions. Patanjali Ayurved which had topped the charts for week 31 has slipped to the second place this time with 25,642 insertions. Last week, the brand did not figure in the top 10 list.

According to AdEx data for the first half of 2016, Amazon India emerged as the top spender in the print category as well as on TV in the midst of a situation when other players have slashed their advertising spends.

Independence Day ‘Great Indian Sale’ Ads:

The brand had the maximum insertions on TV for week 32 on the back of Independence Day ‘Great Indian Sale’ offers from August 8-10. Amazon started marketing aggressively for the occasion. Using the hashtag #ChancePeDance, the brand promoted their offers and discounts for the period. According to reports, Amazon India saw a three-fold jump in sales over its daily sales numbers during its heavily advertised three-day sale.

Week 31:

Cadbury has reclaimed the third spot with 23,443 insertions as compared to 15,793 last week. Pond’s slipped two places to the fourth spot with 16,948 insertions. Dettol was there at the fifth place with 16,617 insertions.


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