Bank of India has invited advertising/media agencies to provide total solutions for its corporate and financial advertising services. The financial major is looking at empanelling six agencies for the same. Industry sources peg the account at Rs 35 cr.
The tender was floated earlier this week. The services that the bank is looking for include areas like publicity through print and electronic media, public relations and outdoor advertising. Among a few essentials quoted by the bank in a formal proposal for an agency to qualify to apply, pointers like accreditation with INS, AIR and Doordarshan, requisite of minimum experience of five years in the field of publicity and public relations, of which a least two years are in public sector undertakings are included.
Bank of India was founded on September 7, 1906. The Bank was under private ownership and control till July 1969 when it was nationalised along with 13 other banks. Beginning with one office in Mumbai, with a paid-up capital of Rs. 50 lakh, the Bank has made a grown over the years with a strong national presence and sizable international operations.