Bank of Baroda (BOB) has moved its media duties from Lodestar Universal to MPG. The account is estimated to be in excess of Rs 30 crore. Sources from the client’s side have confirmed the development. However, no official comments were forthcoming from the client or the agency at the time of filing the story.
The sources further inform that MPG has already begun work on the business. The contract with Lodestar Universal and BOB expired in March 2007 following which the business was moved to MPG without a pitch process. No change is expected on the creative side as yet.
For the record, BOB has five empanelled agencies for its creative duties -- Mudra, Euro RSCG, FCB Ulka, Lintas Personal and Interpublicity.
Our typical marketing budget is usually 10 per cent of the topline spend
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