Top Story


Home >> Advertising >> Article

Bank of Baroda calls for a pitch for Rs 20-cr business

Font Size   16
Bank of Baroda calls for a pitch for Rs 20-cr business

Joining the club of public sector finance players who are looking for new advertising partners, Bank of Baroda too has made its move. The bank has invited agencies for its creative duties. Industry sources peg the account in the region of Rs 20 crore.

In the first step, the bank invited agencies to submit their expression of Interest/Technical Bid, the last day of which was Thursday (April 14). Of a few requisites that the interested agencies needed to have to be eligible for the pitch, a few were that the agency should have completed 5 years of its establishment as on December 31, 2004 and have a minimum annual turnover of Rs 30 crore as on March 31, 2004 and should have a full-fledged office in Mumbai with creative team and studio.

The bank is looking at an empanelment of two to three agencies. Pitch processes are expected to begin early next month.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.