Banihal.com, a neuroscience-based recommendation engine for finding life partner has launched its new TV ad campaign. The TVC features Bollywood actors Kareena Kapoor and Arjun Kapoor and is a spin on their upcoming and highly-awaited flick ‘Ki & Ka’.
Through the TVC, the two actors throw light on how today’s fast-paced and cosmopolitan world has completely altered the dynamics of marriage. Everyone has distinct and very specific preferences. To find someone who fits in well with one’s idea of a wedded life, the best bet is to log on to the modern scientific way of finding a partner, via Banihal.
The TV ad film has been created by Hope Productions and has been scripted by R. Balki who is also the director of Ki &Ka.
Balki said, “It was a pleasure working with Banihal. The innovativeness of the product and the passion of Ishdeep blew me away. And the perfect fit with Ki and Ka made the association inevitable.”
Speaking on the new TVC, Ishdeep Sawhney, Founder and CEO, Banihal said, “The current matrimonial solutions are either targeted at parents or are dating sites for youngsters. Nothing really exists for those looking for a real, meaningful match on their own.They need something that works with their busy professional careers. Banihal meets the needs of such young individuals looking to meet the right person who intuitively understands their unique aspirations for a married life.”
He further added, “Ki & Ka is a really innovative film which will have a huge appeal for India’s cosmopolitan, heady working professionals. This group is tired of their parents or society determining what kind of a partner they should spend the rest of their lives with. Add to that the widespread popularity and fandom that Kareena Kapoor and Arjun Kapoor enjoy among the youth. Partnering with the stars and this film was therefore the ideal way for us to reach out to our target markets. The idea is to let them know that they too can get lucky like Ki and Ka and find someone just right for them with Banihal!”
You can watch the ad campaign here:
Creator: Hope Productions
Scripted by: R Balki