The evening of September 21, 2011 saw an eager, excited crowd turn up at The Leela Kempinski, Bangalore. The occasion was the third edition of GroupM’s prestigious internal awards event – Choreos. The awards, instituted for the first time in 2009, were held in Mumbai in its first year, and last year in Delhi, and recognise excellence across GroupM’s various arms.
Six individual awards and five group awards were given away this year as compared to a total tally of 10 awards last year. The award categories in the individual segment were - Power of One, Band of Brothers, Breaking New Ground, Walk the Talk, Great Place to Grow, and Relentless Excellence. The group awards categories were - Brands Meet Consumers, Content Meets True Value, People Meet Potential, Band of Brothers, and Choreographing Convergence. Team CTG won the coveted ‘Choreographing Convergence’ award this year.
The programme was a grand affair with Swapan Seth, CEO, Equus Red Cell, setting the tone with his view on the choices we make in life and where they can lead us. Peppered with witty anecdotes, Swapan held the floor for a good 30 minutes before handing over the dais to host Luke Kenny. June Banerjee and Raghu Dixit struck a musical chord, and the audience collapsed into hysterics when noted stand-up comedian Ash Chandler regaled them with his sparkling wit and humour. But the true highlight of the evening was the awards, with the house brought down when some of the winners were announced. Vikram Sakuja, CEO (South Asia), GroupM, gave away the last award for ‘Choreographing Convergence’, with the celebrations and cheer continuing well into the night.