Top Story


Home >> Advertising >> Article

Bangalore plays host to GroupM’s Choreos 2011

Font Size   16
Bangalore plays host to GroupM’s Choreos 2011

The evening of September 21, 2011 saw an eager, excited crowd turn up at The Leela Kempinski, Bangalore. The occasion was the third edition of GroupM’s prestigious internal awards event – Choreos. The awards, instituted for the first time in 2009, were held in Mumbai in its first year, and last year in Delhi, and recognise excellence across GroupM’s various arms.

Six individual awards and five group awards were given away this year as compared to a total tally of 10 awards last year. The award categories in the individual segment were - Power of One, Band of Brothers, Breaking New Ground, Walk the Talk, Great Place to Grow, and Relentless Excellence. The group awards categories were - Brands Meet Consumers, Content Meets True Value, People Meet Potential, Band of Brothers, and Choreographing Convergence. Team CTG won the coveted ‘Choreographing Convergence’ award this year.

The programme was a grand affair with Swapan Seth, CEO, Equus Red Cell, setting the tone with his view on the choices we make in life and where they can lead us. Peppered with witty anecdotes, Swapan held the floor for a good 30 minutes before handing over the dais to host Luke Kenny. June Banerjee and Raghu Dixit struck a musical chord, and the audience collapsed into hysterics when noted stand-up comedian Ash Chandler regaled them with his sparkling wit and humour. But the true highlight of the evening was the awards, with the house brought down when some of the winners were announced. Vikram Sakuja, CEO (South Asia), GroupM, gave away the last award for ‘Choreographing Convergence’, with the celebrations and cheer continuing well into the night.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO