Bangalore-based Bulls Eye Media has re-christened itself as Turnaround Marketing Communications. The five-year-old full service agency has offices in Mumbai and Chennai.
Elaborating on the ‘turnaround’ in its identity, Turnaround Marketing Communications Chairman and Managing Director, Prasad Tagat, said, “It was a conscious effort to shift the focus towards comprehensive marketing communications. The word ‘media’ did not sufficiently highlight our strengths. We have a full-fledged creative cell, strategy and account planning cell and media services, and we are also moving towards value added services for clients across categories to support their marketing functions.”
A new business model is, therefore, the basis of the change in identity. The company has also restructured its management team and beefed up its creative, media and client servicing teams to support clients’ promotional activities.
From the present staff strength of 35, it proposes to move up to at least 50 by the end of the next financial year. The revamp would start with Chennai and Mumbai, where the agency would hire professionals from the top 10 agencies, Tagat informed.
He added, “We have consciously built a professional set-up. Typically, an agency of our size, based on the single ownership model, wouldn’t look to do that. We have focused on getting in people from the larger agencies and bring the benefit of their experience (of large agency backgrounds) to our clients. It is in a way a ‘reverse crossover’ process.”
Turnaround Marketing Communications, which started as Bulls Eye Media, began operations in 2000 with the acquisition of Parade Advertising and Marketing, an INS accredited agency. It was founded by Prasad Tagat, a marketing professional of over 20 years experience in the US and in India. It, therefore, doesn’t come as a surprise that the new identity focuses on marketing communications.