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Bang in the Middle wins SH Group’s upcoming retail venture

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Bang in the Middle wins SH Group’s upcoming retail venture

Hyderabad based SH Group has brought in Bang in the Middle on board with the aim of creating a world-class brand of foods. SH Group is a premier breeder of chicken.

According to the press release, SH Group’s upcoming retail venture will start with a range of chilled, processed and packaged chicken and over a period of time will also have eggs, fresh veggies and goats.

The launch is slated towards the early part of 2016. As a part of buildup to the launch SH Group engaged with the top B Schools of India through a case study competition called StirFry Challenge.

Sambit Chakraborty, CSO, SH Group said “Basic Foods is a very large category in India and as the leading breeder of chicken, we want to bring to our audience a brand of world class quality and experience. Bang in the Middle has been tasked with the creation of brand. As we prepare to launch our retail venture of chilled, processed and packaged chicken we reached out to the brightest minds in business schools to seek how the young upcoming managers will approach the issue. Response to StirFry tells us that we are on the right path."

Naresh Gupta, Managing Partner, Bang in the Middle, said, “SH Group’s new retail venture is a bold move from a home grown successful corporation to enter the retail market. We are thrilled with the mandate. We are confident that the new brand that is created will challenge the best of the brands globally and will create space for itself.”

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