Bang in the Middle has announced that it is entering Kolkata, after establishing its presence in Gurgaon, Chicago and New York.
In Kolkata, the agency has partnered with Meenakkshi Sen, who comes on board as Managing Partner. Sen, a former model, also has a long association with advertising and media business.
“Kolkata has some great brands that need fresher solutions – both, traditional and digital. Whether we like it or not, the world of advertising, marketing, and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography, and every market of the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning back to a city that gave me great memories, beautiful opportunities, and some wonderful campaigns,” said Prathap Suthan, Managing Partner and CCO, Bang in the Middle.
The agency expects Kolkata to become a very important market in the coming months. It will offer its full suite of services to clients in Kolkata and help open up global markets.
“I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for the brands of Kolkata. New avenues are calling Kolkata, and we better listen to them,” said Sen.
“Kolkata can add significantly to our growing band of clients. We believe digital marketing solutions work very well for the growing ambitions of home grown brands today, and along with our communication expertise, we can offer highly relevant brand solutions,” said Naresh Gupta, Managing Partner and CSO, Bang in the Middle.
For the record, Bang in the Middle is a six-month old new-age communication agency driven by Prathap Suthan and Naresh Gupta. Since starting in May 2012, it has been working with clients such as Dulux, VEEN Waters, Vimal, BigFlix, Hawktrack, Fabulloso, iYogi and PRestival.