Top Story

e4m_logo.png

Home >> Advertising >> Article

Bang in the Middle partners Knoxx Global, Australia

16-June-2012
Font Size   16
Bang in the Middle partners Knoxx Global, Australia

Knoxx Global, an Australian conglomerate that provides integrated security and management services, has appointed Bang in the Middle as its communication partner for launching its services in India and then subsequently to the world.

Knoxx Global is in the process of introducing GPS tracking services and devices backed with latest technology in a seamless integrated manner for both commercial and individual vehicle owners. The GPS tracking services have a high tech but a user friendly interface and remote tracking abilities that are absolutely state of the art. The owners or managers of vehicles and staff armed with the Knoxx tracking devices do not necessarily need to be computer savvy as they can be easily controlled through SMS from mobile phones.

In the second phase, Knoxx Global will integrate state of the art Internet based CCTV surveillance device and services on its tracking dashboard. Users will no more need data storage CDs, hard discs and other hardware as their data will be stored online.

Commenting on the development in an official release, Ajay Pal Singh, Managing Director, Knoxx Global, said, “I am delighted to announce that we have found likeminded partners in the Bang in the Middle team. We have very ambitious plans for our services. We, along with Bang in the middle team, will surely create a brand that India will aspire for.”

“This just reaffirms our collective caliber and ability to launch and grow a brand within India and globally,” said Prathap Suthan, Managing Partner, Bang in the Middle. He added, “We are very proud to have been chosen by Knoxx, and I am pretty sure we will help Knoxx become the marquee global brand they truly can become.”

Bang in the Middle will manage the entire spectrum of services for Knoxx Global for its India plans.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...