Top Story


Home >> Advertising >> Article

Bang in the Middle launches CSR service for corporate clients

Font Size   16
Bang in the Middle launches CSR service for corporate clients

Bang in the Middle has announced its latest service to corporate clients to build and develop their Corporate Social Responsibility (CSR) portfolio.

The overall planning and management of CSR projects, however, continues to be implemented in-house by corporate professionals, who often lack development expertise. Bang in the Middle is providing a new service that provides in-house development expertise for developing a CSR portfolio that meets clients’ needs.

“I am excited to bring the latest innovation in design and evaluation to CSR in India – shifting the boundaries of CSR in India towards uplifting communities and improving lives,” said Neeta Mishra, who will be heading the CSR initiative. Misra holds a PhD in development planning from the Massachusetts Institute of Technology in the US. She has researched and worked on developmental issues in the US, Dominican Republic, South Africa and India.

On the launch of this new service, Prathap Suthan, Managing Partner, Bang in the Middle said, “More than anything else, our idea is to employ a lateral side to traditional CSR initiatives that corporates undertake. I would think our endeavour led by Neeta Mishra is pretty much a new way of looking at CSR for Indian companies.”

Bang in the Middle aims to assist companies in their CSR outreach by bringing the development sector into the corporate sector. In a statement, the agency added, “We have put together a team of the brightest and most experienced development professionals to provide a host of CSR related services across the range of social sectors to make your CSR outreach in line with the most up to date developmental thought and innovation towards improving and deepening the impact of your programmes. The team is linked with a wide network of national and international development professionals, academics, civil society organisation’s and government officials across the environmental, health, nutrition and education sectors among others, which allows us to provide input into designing and evaluating programmes across a range of issues.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...