Bang in the Middle has announced its latest service to corporate clients to build and develop their Corporate Social Responsibility (CSR) portfolio.
The overall planning and management of CSR projects, however, continues to be implemented in-house by corporate professionals, who often lack development expertise. Bang in the Middle is providing a new service that provides in-house development expertise for developing a CSR portfolio that meets clients’ needs.
“I am excited to bring the latest innovation in design and evaluation to CSR in India – shifting the boundaries of CSR in India towards uplifting communities and improving lives,” said Neeta Mishra, who will be heading the CSR initiative. Misra holds a PhD in development planning from the Massachusetts Institute of Technology in the US. She has researched and worked on developmental issues in the US, Dominican Republic, South Africa and India.
On the launch of this new service, Prathap Suthan, Managing Partner, Bang in the Middle said, “More than anything else, our idea is to employ a lateral side to traditional CSR initiatives that corporates undertake. I would think our endeavour led by Neeta Mishra is pretty much a new way of looking at CSR for Indian companies.”
Bang in the Middle aims to assist companies in their CSR outreach by bringing the development sector into the corporate sector. In a statement, the agency added, “We have put together a team of the brightest and most experienced development professionals to provide a host of CSR related services across the range of social sectors to make your CSR outreach in line with the most up to date developmental thought and innovation towards improving and deepening the impact of your programmes. The team is linked with a wide network of national and international development professionals, academics, civil society organisation’s and government officials across the environmental, health, nutrition and education sectors among others, which allows us to provide input into designing and evaluating programmes across a range of issues.”