There is a new entrant in the India advertising industry called Bang in the Middle. Started in 2011 as an in-house creative division of leading global tech support provider iYogi, the company today announced that it is now an independent agency.
It will now offer expertise in brand advisory, communication design and advertising to both Indian and global corporations.
Some of the best names in the Indian advertising space including Prathap Suthan, Naresh Gupta, Viral Pandya, Manoj Deb, and Sabu Paul are part of the Bang in the Middle team.
Commenting on the need for a new agency in the Indian advertising space, Prathap Suthan, Managing Partner, Bang in the Middle said, “Despite an overcrowded communication services market, India needs a new kind of communication agency. Increasingly, Indian brands are spreading their wings globally and new age businesses are coming up all over the country bustling with enterprise, ambition and opportunity. There is an increasingly younger nation with global ambitions demanding better communication solutions.”
The new agency will provide services across verticals such as brand advisory, campaign design, and advertising across platforms and customer touch-points. The agency aims to assist brands to create holistic communication approaches that will reduce dependency on traditional media and leverage digital to get better results.
“Organised advertising is getting weaker and scattered across many areas, giving rise to independent agencies. We believe that Bang in the Middle comes with the right experience to exploit this opportunity,” concluded Suthan.