Top Story


Home >> Advertising >> Article

Bang in the Middle enters advertising world

Font Size   16
Bang in the Middle enters advertising world

There is a new entrant in the India advertising industry called Bang in the Middle. Started in 2011 as an in-house creative division of leading global tech support provider iYogi, the company today announced that it is now an independent agency.

It will now offer expertise in brand advisory, communication design and advertising to both Indian and global corporations.

Some of the best names in the Indian advertising space including Prathap Suthan, Naresh Gupta, Viral Pandya, Manoj Deb, and Sabu Paul are part of the Bang in the Middle team.

Commenting on the need for a new agency in the Indian advertising space, Prathap Suthan, Managing Partner, Bang in the Middle said, “Despite an overcrowded communication services market, India needs a new kind of communication agency. Increasingly, Indian brands are spreading their wings globally and new age businesses are coming up all over the country bustling with enterprise, ambition and opportunity. There is an increasingly younger nation with global ambitions demanding better communication solutions.”

The new agency will provide services across verticals such as brand advisory, campaign design, and advertising across platforms and customer touch-points. The agency aims to assist brands to create holistic communication approaches that will reduce dependency on traditional media and leverage digital to get better results.

“Organised advertising is getting weaker and scattered across many areas, giving rise to independent agencies. We believe that Bang in the Middle comes with the right experience to exploit this opportunity,” concluded Suthan.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country