Top Story


Home >> Advertising >> Article

Bang in the Middle bags communication mandate for Little

Font Size   16
Bang in the Middle bags communication mandate for Little

Little, a new hyperlocal live deals app that is being rolled out across India, has assigned the entire communication campaign to Bang in the Middle. Brand Little is a part of the new Online to Offline service market place business where the offline merchants can harness the power of online medium to increase traction, footfall and fulfillment.

Little has aggressive plans to scale and build traction and will be leveraging a host of mediums ranging from offline to online. The campaign is likely to break soon in selected cities.

“Little will open up a host of new opportunities for local merchants, it will make their business more customer centric, and this needs a new way of thinking on the brand. Bang in the Middle is working with us to make little very powerful” said Manish Chopra, MD and Founder Little.

“Little is a very interesting concept. Little has to create a category for itself. We are delighted to be on board. The campaign for Little will definitely not be little” said Naresh Gupta, Managing Partner, Bang in the Middle.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video