Little, a new hyperlocal live deals app that is being rolled out across India, has assigned the entire communication campaign to Bang in the Middle. Brand Little is a part of the new Online to Offline service market place business where the offline merchants can harness the power of online medium to increase traction, footfall and fulfillment.
Little has aggressive plans to scale and build traction and will be leveraging a host of mediums ranging from offline to online. The campaign is likely to break soon in selected cities.
“Little will open up a host of new opportunities for local merchants, it will make their business more customer centric, and this needs a new way of thinking on the brand. Bang in the Middle is working with us to make little very powerful” said Manish Chopra, MD and Founder Little.
“Little is a very interesting concept. Little has to create a category for itself. We are delighted to be on board. The campaign for Little will definitely not be little” said Naresh Gupta, Managing Partner, Bang in the Middle.