GroupM held its second Choreos Awards in New Delhi on September 14, 2010 amidst much fanfare. The Awards recognise talent and outstanding group and individual achievements. Like last year, the central theme of the Awards this year was choreographing convergence. This year’s awards were with the backdrop of teamwork and creating synergy.
Heads and leaders of various agencies under GroupM, such as Vikram Sakhuja, CEO, GroupM, South Asia; R Gowthaman, Leader, Mindshare, South Asia; Ajit Varghese, Managing Director, Maxus, India; T Gangadhar, Managing Director, MEC, India; and Rajul Kulshreshtha, Managing Director, Motivator, India, among others, were present at the event. Apart from the leadership team, the entire Delhi team was also present to cheer the nominees.
Vikram Sakhuja stated that GroupM was essentially an overarching ecosystem that supported the other sub-systems. “We do compete with each other, but it is healthy competition and there is a lot of synergy,” he added.
The level of enthusiasm and excitement calls for a special mention as all present cheered the nominees and the winners. Each individual category had a Jury Award, which was chosen by a panel of judges, and a People’s Choice Award that was voted by the employees of GroupM. Sakhuja informed that more than 850 people had voted for the People’s Choice Awards.
Each category saw several nominations and each winner gave a speech on why they deserved the award. Before presenting the last award of the night, Sakhuja applauded all the agencies and asked them to keep up the good work. “I think we have created successful entry barriers for our competition, and now, not only do they fear us, but they respect us as well,” he concluded.
The colourful event was marked by an acoustic show, an acrobatic show, and a stand-up comedy act by Vir Das, among others.