Balaji Telefilms has appointed Nachiket Pantvaidya as CEO of ALT Digital Media Entertainment. ALT is a wholly owned subsidiary of the company and was announced earlier this year as part of the Group’s strategic intent to extend Balaji’s creative expertise to the digital domain by developing on-demand, original content for digital audiences globally.
At ALT Digital, Pantvaidya will have P&L responsibility of the company’s operations spanning content, marketing, distribution and revenues as the company gears up to launch its services in 2016.
In his earlier assignment, Nachiket was Business Head of Sony Entertainment Television. He was also the Business Head of Star Plus and held several roles in the Star TV network, including Head of Star Pravah and Managing Director of Fox Television Studios. An IIM Ahmedabad alumnus, he has also held key management roles in BBC and Disney.
Commenting on his appointment, Ekta Kapoor, Joint MD, Balaji Telefilms said, “We are pleased to welcome Nachiket to the Balaji family. These are exciting times as Balaji takes a leap onto the digital landscape with ALT Digital—a significant milestone in our growth story. We are most excited as Nachiket brings along not only a rich expanse of industry experience but also new energy and dynamic execution skills to lead our new venture and build a strong and valuable B2C brand."
Sameer Nair, Group CEO of Balaji Telefilms said, “Nachiket shares our passion for entertainment, has extensive operational experience and brings with him an excellent understanding of the entertainment ecosystem as well as the transformation it is rapidly undergoing. I am confident that supported by a team that is amongst the best in the industry, ALT Digital is on course towards creating its own differentiated position as a leading digital entertainment content creator and distributor in India for global audiences. We look forward to working together, bringing our individual and collective strengths and expertise to the business and creating greater value for our shareholders.”
Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment said, “I am delighted to be leading ALT Digital at a time when a tremendous mobile, video and ecommerce revolution is underway and media consumption across the globe is increasingly taking place in digital formats. The increase in the number of devices capable of supporting digital media along with increasing Internet access speed has provided consumers with an option to access the media content of choice - be it information, entertainment or social activity anytime, and anywhere. Against this backdrop, the opportunity to leverage Balaji
Telefilms’ creative sensibilities as India’s leading production studio, to a new digital arena is most exciting. We will move from a conventional “one size fits all” approach to a more evolved and targeted approach to marketing and creating unique and differentiated content.”