Bal Mundkur was a giant among ad men of his time. Not only did he start an agency with just a set of professionals [no account on the horizon], but he managed to find the right team to hand over the agency to.
I was fortunate to join the agency after he had identified Anil Kapoor as the person who will continue his vision for an agency that will be fearless, independent and capable of partnering clients in their adventures, not as a servile associate, but as a strategic partner.
I did not get to work closely with him and during the first five years of my life in Ulka, we operated 2,000 km apart. But Bal used to regale us with stories when we met up with him at our regular review meetings in Mumbai. One thing he insisted on was the need for agency leadership to stand tall in front of clients, not just by being tall height-wise [which incidentally he was], but by doing serious work on client’s business.
We will miss him, but hopefully we will continue to live his vision to make him proud that Ulka continues to shine on.
Bal Mundkur, the man who set up Ulka Advertising 50 years ago, passed away on the morning of January 7, 2012 at his residence in Goa following a heart attack.
(Ambi MG Parameswaran is Executive Director & CEO of Draftfcb Ulka)
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking