Bajaj Auto’s Avenger, the largest selling cruiser brand in India is celebrating Social Media day today with a thought-provoking video campaign. Bajaj Avenger, which is positioned on the idea of ‘liberation’ has come up with a film that underlines the downsides of over exposure to social media, encouraging people to connect with themselves.
The current generation of millennials have started leading a life that is dominated by the digital world. Twitter, Facebook, YouTube, Google+ and LinkedIn have become an integral part of our life and our way of connecting and interacting with the world. The flip side of over exposure to digital and social media prevents people from spending time with themselves and their loved ones. The more connected we are on social media, the more detached we are to the real world and all that nature has to offer.
Commenting on the film, Sumeet Narang, Vice President, Marketing Bajaj Auto Ltd said, "Avenger, as a brand is all about liberation. So in today’s context, we looked at what’s that one thing that seems to be holding us back. Social media is constantly coming up with newer ways to connect, giving people the means to reach out, keeping them up to date. The flipside being, it seems to be tying us down to such an extent that we are losing ourselves to it. So, 30th June was the opportune moment to get the Brand Avenger to call for action, urging people to free themselves, a value that the brand stands for. The idea for our campaign is to encourage and empower people to connect with what matters the most."
Here are the links of Bajaj Avenger’s new campaign currently live on YouTube and Facebook: