Top Story

e4m_logo.png

Home >> Advertising >> Article

Bajaj Auto's Discover scouts for a creative agency

10-July-2014
Font Size   16
Share
Bajaj Auto's Discover scouts for a creative agency

Bajaj Auto is meeting creative agencies for its brand Discover as confirmed by industry sources.

The pitch is taking place in Mumbai. Ogilvy India is currently handling creative duties for the account.

Bajaj launched the all-new Discover 125 in India, in early March this year, aiming to compete with the likes of Hero Passion Pro and Honda Shine, with respect to pricing.

The new Discover 125 boasts of an equivalent mileage of a 100cc, and is positioned with a tagline of Jiyo Dana Dan ( translating to with Discover 125 consumers could now live life to the fullest) a bike that brings the joy of riding back with the best in class mileage.

Ogilvy ‘s latest campaign for Discover 125 in May 2014 was  titled  Dan Dana Dan – Dil Patang Hain.

Other motorcycles from Bajaj Auto include  Pulsar, Avenger, Platina and XCD. Bajaj Auto is also said to be India’s largest exporter of three-wheelers and motor cycles.
 

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

Steifman joins the executive leadership team and will be based out of the San Francisco office

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow