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Bajaj Auto's Discover scouts for a creative agency

10-July-2014
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Bajaj Auto's Discover scouts for a creative agency

Bajaj Auto is meeting creative agencies for its brand Discover as confirmed by industry sources.

The pitch is taking place in Mumbai. Ogilvy India is currently handling creative duties for the account.

Bajaj launched the all-new Discover 125 in India, in early March this year, aiming to compete with the likes of Hero Passion Pro and Honda Shine, with respect to pricing.

The new Discover 125 boasts of an equivalent mileage of a 100cc, and is positioned with a tagline of Jiyo Dana Dan ( translating to with Discover 125 consumers could now live life to the fullest) a bike that brings the joy of riding back with the best in class mileage.

Ogilvy ‘s latest campaign for Discover 125 in May 2014 was  titled  Dan Dana Dan – Dil Patang Hain.

Other motorcycles from Bajaj Auto include  Pulsar, Avenger, Platina and XCD. Bajaj Auto is also said to be India’s largest exporter of three-wheelers and motor cycles.
 

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