Top Story

e4m_logo.png

Home >> Advertising >> Article

Bajaj Auto's Discover scouts for a creative agency

10-July-2014
Font Size   16
Share
Bajaj Auto's Discover scouts for a creative agency

Bajaj Auto is meeting creative agencies for its brand Discover as confirmed by industry sources.

The pitch is taking place in Mumbai. Ogilvy India is currently handling creative duties for the account.

Bajaj launched the all-new Discover 125 in India, in early March this year, aiming to compete with the likes of Hero Passion Pro and Honda Shine, with respect to pricing.

The new Discover 125 boasts of an equivalent mileage of a 100cc, and is positioned with a tagline of Jiyo Dana Dan ( translating to with Discover 125 consumers could now live life to the fullest) a bike that brings the joy of riding back with the best in class mileage.

Ogilvy ‘s latest campaign for Discover 125 in May 2014 was  titled  Dan Dana Dan – Dil Patang Hain.

Other motorcycles from Bajaj Auto include  Pulsar, Avenger, Platina and XCD. Bajaj Auto is also said to be India’s largest exporter of three-wheelers and motor cycles.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking