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Bajaj Auto gets 'distinctly ahead' aided by Lowe

Bajaj Auto gets 'distinctly ahead' aided by Lowe

Author | Supriya Thanawala | Thursday, Jun 28,2007 9:22 AM

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Bajaj Auto gets 'distinctly ahead' aided by Lowe

Bajaj Auto has unleashed its new commercial, which has been created by Lowe. The philosophy of being ‘distinctly ahead’ is the strategy behind this communication.

The vision is about being distinctive in all that Bajaj Auto does -- from products to technology, marketing to communication strategy and manufacturing models, and through distribution.

The ad was conceptualised by R Balki, National Creative Director at Lowe, and went on air on June 27. The TVC shows how the use of the Bajaj vehicle gets the driver ahead extremely fast.

The strategy of being ‘distinctly ahead’ is brought out through the values of speed, innovation and perfection.

Rajiv Bajaj, Managing Director, Bajaj Auto, emphasised, “We believe it is not good enough to be better; it is important to be distinct. That is a filter that we apply to everything we do -- be it product development, manufacturing processes, or communication development. Our flagship brand Pulsar is the strongest evidence of this philosophy. It is only a differentiated offering that customers see value in and aspire for.”

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