Top Story

e4m_logo.png

Home >> Advertising >> Article

Bajaj Allianz ropes in Olympic Bronze medalist Vijender Singh as brand ambassador

30-August-2008
Font Size   16
Share
Bajaj Allianz ropes in Olympic Bronze medalist Vijender Singh as brand ambassador

It further consolidates the presence of the ‘small towners’ in mainstream advertising. After MS Dhoni beaming from all possible media platforms, it is now the turn of pugilist Vijender Singh, who bagged the Bronze in the recently-concluded Beijing Olympics, to bask in the media sun. Singh has been snapped up as brand ambassador for Bajaj Allianz Life Insurance.

Akshay Mehrotra, Head-Marketing and Corporate Communications, Bajaj Allianz life Insurance, said, “Vijender is someone who aptly fits our company’s ideology of hard work and perseverance. His dedication and determination has made him a winner. We hope his sincerity will show in this brand association and we wish him the best in the future.”

Talking on the advertising and marketing plans, Mehrotra said, “TBWA is our creative agency, and we will be coming up a TVC soon. Regarding other marketing plans, it will take a month before we finalise them.”

Commenting on his new role as brand ambassador, Singh said, “Even though I am going to get offers for brand endorsements and maybe a few modeling offers, too, as I had done some in the past, boxing will always remain my first priority and I hope to come back with a Gold next time.”

Neerav Tomar, CEO, IOS (Infinity Optimal Solutions) Sports and Leisure, said, “We are pleased to present Vijender as a youth icon for Bajaj Allianz and we hope that this is just a beginning of large brand associations for all athletes.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.