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Bajaj Allianz launches 360 degree activation for its tax campaign

10-December-2009
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Bajaj Allianz launches 360 degree activation for its tax campaign

Bajaj Allianz has announced the launch of its innovative ‘Tax Campaign’ in Mumbai. Based on the premise, Meet-Save-Smile, a hi-tech van branded as ‘Tax Emergency Van’ will travel across Mumbai to disseminate end-to-end information on tax planning. Through this van, equipped with all the resources for solving tax related queries on the spot, Bajaj Allianz intends to reach out to as many people in the city to help them resolve tax related issues and create awareness about the urgency of tax planning. This is reportedly the first ever 360 degree activation campaign for tax planning by an insurance company in the country.

Kiran Rajadhyaksha, Additional Regional Manager - Mumbai, Bajaj Allianz, said, “This initiative will provide end-to-end solutions of providing customised advice on the best possible tax saving plan and also provide the facility where they can purchase a policy, all at one location. So, it is a ‘meet-save-smile’ approach to tax planning. This will be done through a hi-tech van with equipped with LCDs; online tax calculator; real life case studies; tax consultants; a policy servicing desk, where one can purchase the best possible life or health insurance policy on the spot, or renew an existing policy with us; and our own staff to take them through the entire process.”

The 360-degree campaign includes road shows with the tax emergency van across 30 cities, radio activities in the city where the vans are present, and reaching out to 60 companies and around 30 malls within the country. The hi-tech ‘Tax Emergency Van’ will be visiting prime locations such as malls and office complexes across the city in order to create awareness and help people to save taxes through Bajaj Allianz policies.

The van would be fabricated to look like an ambulance so as to magnify the importance and urgency of tax planning. The van will be reinforced by various activities like games, contests, leaflet distribution, one-to-one interaction with the local populace and much more. Each van will have approximately 10 people, including promoters Bajaj Allianz, tax consultants and five Super agents equipped to offer solutions to all tax-related queries.

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