Bajaj Allianz Child Plans extends the ‘Jiyo Befikar’ message with ‘Paa’

Bajaj Allianz Child Plans extends the ‘Jiyo Befikar’ message with ‘Paa’

Author | exchange4media Mumbai Bureau | Saturday, Nov 28,2009 7:43 AM

Bajaj Allianz Child Plans extends the ‘Jiyo Befikar’ message with ‘Paa’

Bajaj Allianz has tied up with forthcoming film ‘Paa’, starring the father-son duo of Amitabh and Abhishek Bachchan, to extend its ‘Jiyo Befikar’ message. This tie-up further emphasises the importance of financially securing a child’s future through Bajaj Allianz Child Plans.

Continuing on the lines of the Child Plans campaign already on air, Bajaj Allianz has introduced an integrated advertisement, which has been interspersed with the promo of the film.

‘Paa’ set to release on December 4 and has been directed by ad veteran R Balakrishnan (Balki).

Commenting on this association, Akshay Mehrotra, Head – Marketing, Bajaj Allianz, said, “In a country where Bollywood is nothing short of a religion, here is a unique opportunity to combine the story of an emotional relationship between a father and son with our unique Child Plans campaign. The integrated advertisement re-emphasises the need for parents to think about their child’s future and plan for their finances. The real life, and now reel-life, father-son relationship between Amitabh and Abhishek epitomises how security can bring you happiness and comfort, which is a reflection of our ‘Jiyo Befikar’ message.”

Balki added here, “Financial planning for a child’s future is an important element of the responsibilities that come with being a parent. It is a privilege to be associated with Bajaj Allianz, and I feel this is a great initiative to spread awareness about Child Plans.”

The integrated Bajaj Allianz and ‘Paa’ promo is currently running on 16 prime television channels.

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