Top Story


Home >> Cannes Lions 2012 >> Article

Bacardi India enters Branded Content & Entertainment Lions

Font Size   16
Bacardi India enters Branded Content & Entertainment Lions

The 59th International Festival of Creativity announced shortlists for the maiden Branded Content and Entertainment Lions category. Bacardi India's ‘The Dewarists’ is the only shortlist in this category from India.

Bacardi India’s ‘The Dewarists’ for Dewar's scotch has been shortlisted under the Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s) category. The agencies that worked on this project are Babble Fish Productions Mumbai, Only Much Louder Entertainment Mumbai and Design of Information Mumbai.

A total of 18 entries from India were competing in this category.

Avi Savar, Founder and Chief Creative Officer, Big Fuel is the Jury President and Cyrus Oshidar, Creative Director, Bawa Broadcasting is the Jury Member from India in the category this year.

New for this year, the Branded Content and Entertainment Lions award has been designed to reward

creativity in branded content and entertainment, defined as: the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

A total of 800 entries from 52 countries have been submitted into the Branded Content and Entertainment Lions category in its launch year.

The trophies for this category will be presented during the Film, Film Craft, Branded Content and Entertainment, and Titanium and Integrated Lions Awards ceremony, which will take place on Saturday evening June 23 at the Grand Auditorium, Palais des Festivals.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India