Top Story

e4m_logo.png

Home >> Advertising >> Article

Baazee, eGurucool increase its ad-spend

30-August-2001
Font Size   16
Baazee, eGurucool increase its ad-spend

It’s pay back time for Star India — from auction portal Baazee.com and education portal eGurucool.com in which Star has invested an estimated Rs 45 crores each. Both the Internet companies would now be lavishing a certain amount of ad-spend to the channel. This could also possibly explain the simultaneous spurt in advertising by these two companies on Star channels in the recent months.

Mr Sunil Rajasekhar who oversees the portfolio of investee companies at Star said that both sites started aggressive advertising on the channel almost simultaneously. He also confirmed that the two sites were paying cash up-front for these spots, like any other advertiser.

The arrangement obviously goes beyond merely tapping synergies between the channel and these sites. While synergies typically could be in the form of joint promotions, advertising spots clearly call for a cash outgo from the sites and would typically call for a serious evaluation of competitive deals while chalking out the media plan.

The advertisement revenue commitment appears to be yet another move by Star as a part of the consolidation on its dotcom and Net-related investment commitments in the past months.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India