Ayesha Ghosh has been elevated as Senior Vice President and General Manager of Contract Advertising’s Mumbai operations effective immediately. In her 17-year long career, Ghosh has spent the last 12 years with Contract, where she has anchored the India chapter of the globally aligned HSBC business and has worked on a lot of Contract’s blue chip clients.
“Ayesha has been part of the leadership team at Contract and has worked closely with me over the last few months to recalibrate our offerings and help shape the future of the office. A motivating team leader with strong people skills, she has led the thought leadership for Contract, both internally and externally,” said Rana Barua, COO Contract Advertising on her elevation.
“She has played a key role in winning new business for the office, which include Sugar Free, RNA, Star Plus and the latest being Provogue Deodorants, which was won following a multi-agency pitch,” he added.
On her elevation, Ghosh said, “It’s wonderfully rewarding to have spent a sizeable amount of time at one agency and to now be heading that office. The ethos and culture of Contract is such that it makes people want to stay here for a long time. I’m thrilled to have come into this position of strength at a time when Contract is on an upswing. One of my tasks would be to ensure that Contract Mumbai one of the most desirable agencies, both for clients to park their businesses with and for the best advertising people to work at.”
Some of the other clients that Ghosh has handled in the course of her career include Asian Paints, Cadbury, Tata Motors, Godrej, Disney Channel, CavinKare’s hair care portfolio (Nyle, Chik), jewellery brand Tara Jewels, and Pfizer (Listerine and Gelusil), among others.