Top Story

e4m_logo.png

Home >> Advertising >> Article

AXN presents India’s first ever Action Awards

08-July-2006
Font Size   16
Share
AXN presents India’s first ever Action Awards

AXN has tied up with Thums Up to create a platform to give ‘Action’ stars their much-deserved credit through the first on-air Action Award event in India. The AXN Action Awards will premiere on July 9 at 8 pm.

Actor Dino Morea will present these awards to the tough guys who do jaw-dropping feats on the big screen. For the Awards, Morea will go on the sets of each of the action stars to felicitate them with their new prized possession. The Award categories include: Best Action Movie, Best Action Director, Best Action Sequence in a Movie, Best Action Actor and Best Action Actor in a Negative Role.

Elaborating on the initiative, Rohit Bhandari, Director of South Asia, Marketing & Sales, SPE Networks - Asia Pte Ltd, said, “Indian cinema produces some of the best action heroes in the world. So how could AXN resist helping our viewers felicitate the brawniest stars of them all? Thums Up and AXN are both brands that symbolise adventure, endurance and extreme challenge. The AXN Action Awards will be a never seen before comprehensive look at the action heroes, the movies and the people behind them.”

The AXN Action Awards will be presented by Thums Up, with Mahindra Scorpio and Sony Ericsson K750I as associate sponsors. The retail partner for the event is multiplex chain INOX.

Meanwhile, there is more action in store on the channel with its property ‘The Amazing Race Asia’. The new host for the show is Singapore-based TV personality Allan Wu. Having participated in an AXN signature programme, the US reality series ‘Fear Factor’, Allan Wu is no stranger to AXN viewers around the region.

This first-ever Asian Edition of ‘The Amazing Race’, a three-time Emmy award-winning reality series, marks a pivotal moment of the production. Business leaders in their own industry, the sponsors of ‘The Amazing Race Asia’ are strongly committed to provide consumers with a lifestyle of fun, adventure and thrills. The Amazing Race Asia is supported by Malaysia Tourism and Promotion Board, and the regional sponsors include Sony Electronics Asia Pacific Pte Ltd (Official Camera Partner), AirAsia, Caltex (Official Airline Partner), MSN, Nokia (Official Mobile Partner), and Bintan Lagoon Resort and Bintan Resorts (Official Hospitality Partner). Ford is a local sponsor.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...