Axis Bank has launched its new ad campaign on ‘holistic business banking solutions’. The new TVC, conceptualised and executed by Lowe Lintas Mumbai, revolves around the idea of holistic business banking solutions for businessmen who are ‘always-on’.
The TVC shows businessmen as never disconnected from their business, irrespective of where they are and what they are doing. The mobility solutions offered by Axis Bank enable businesses to offer seamless payment solutions; thereby enhancing the overall operational efficiencies of the company.
Distinguishing itself from others, the brand has created a differentiated business banking solution which is backed by disruptive technologies such as mobility and analytical technology solutions for any size of businesses across segments.
Speaking about the campaign, Rajiv Anand, Group Executive –Retail Banking, Axis Bank said, “Digital is no longer an option or an alternative. It is a way of life these days. At Axis, we have invested extensively in expanding our digital suite of products and services for every consumer strata. And who better to appreciate the efficiencies of Digital than a businessman who rarely has the luxury of free time. With our range of mobile business banking solutions the "Always-on" businessman can transact seamlessly and effortlessly thus helping him progress.”
Arun Iyer, Chief Creative Officer, Lowe Lintas said, “We had to introduce the offering in a manner which is compelling while staying true to the brand idea of ‘Progress without Pause’. “Banking on the go” while relevant, sounds like a benefit which I have seen and heard before. To create an impact we needed to set it up in a context which is fresh and relevant, which is why, when we were working on the campaign we observed and recollected that even if a businessman is away from the business, his mind is not. So just like the businessmen who are always-on, ‘a business banking solution that is always-on’ is how we pitched it.”
Shantanu Sapre, Executive Director, Lowe Lintas said, “If you see today, business dynamics have changed drastically. A businessman can ill-afford to switch off from his business whatever be the occasion or location. Hence it’s becomes more important for banks to keep up with the pace and demands of these businessmen. Axis Bank already had its offering in place with a suite of business banking solutions. That’s why the idea of “An always-on bank for the always-on businessmen” fit perfectly for us to communicate the same.”
You can watch the new TVC here:
Client: Axis Bank
Team: Praveen Bhatt, Abraham Chacko, Rajiv Singh, Rakesh Thakur, Neha Jishtu
Agency: Lowe Lintas Mumbai
Creative team: Arun Iyer, Amar Singh, Akash Das, Joshua Thomas, Prathamesh Gharat, Katya Mohan, Tejas Dangre, Nayan Sarmah
Account Management: Shantanu Sapre, Danny Nathani, Jay Ladhani, Sheetal Pritmani
Planning: S. Subramanyeswar, Rishabha Nayyar, Shipra Chinchankar, Abhinit Agarwal
Production house: Rising Sun Films
Director: Kopal Nathani