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Axis bags contract for marketing in new railway routes

12-September-2007
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Axis bags contract for marketing in new railway routes

Axis Ad-Print-Media (India) has bagged the contract for advertising opportunities on tickets for the Northern Railway, Western Railway, South Western Railway and Konkan Railways. The contract is for a period of two or three years, depending on the stock of branded tickets printed.

Speaking on the win, Pradeep Gupta, Director, Axis Ad-Print-Media (India), said, “I am glad that this medium has been well received, appreciated and noticed by the masses. As a result, Railways have awarded us the branding opportunities on tickets on South Western Railways, Northern Railways and Western Railways. There will be around 10 crore tickets printed for both Northern and Central Railway, five crore tickets for Western Railway, and two crore tickets for Konkan and South Western Railway.”

“As of now, FMCG majors are taking benefit of this new medium, but there is a huge potential for other sectors like tourism boards, banks and telecom majors as well,” Gupta further added.

Northern Railway would cover Delhi, Punjab, Haryana, HP, J&K, Uttarkhand and Uttar Pradesh. Western Railway would cover Mumbai, Gujarat and MP, while South Western Railway will cover the areas surrounding Bangalore.

An official communiqué noted that Axis offers an opportunity to reach consumers through railway tickets, electricity bills and HP LPG invoices to advertisers, since all these media delivers numbers with guaranteed proof of distribution and reach. Headquartered in Mumbai, Axis has offices in Delhi, Chennai, Bangalore, Ahmedabad, Hyderabad and Kolkata.

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