Awaaz, the Hindi consumer channel from the TV18 stable, presented the second Awaaz Consumer Awards at the National Capital on July 18, 2006 to the most preferred brands adjudged by 6,720 valid votes by consumers across 21 cities of India. The category list this year has increased from 22 last year to 39 to include paints, watches, mobile phone services and lifestyle retail.
While SBI was declared the most preferred bank in the financial category, ICICI Bank won the most preferred credit card award. In the consumer durables category, HLL products dominated with four awards out of nine for most preferred brands for detergents (Rin), toilet soaps (Lux), shampoo (Clinic Plus) and cosmetics (Lakmé). The other company which won equal number of awards was Korean consumer durable major LG. It was voted best brands for TV, washing machine, AC and PC.
The ‘never say die car’ from Maruti – Maruti 800 – brought the company the best brand among cars award. The best two-wheeler brand award went to Hero Honda Splendor / Splendor Plus in the automotive category.
In the telecom category, BSNL was voted as the best landline service provider, while Airtel was chosen as the best cellular service provider. Nokia walked away with the best handset provider award.
In the retail category, Big Bazaar won the best brand award for large food and grocery super market. Globus and Café Coffee Day were chosen best brands in the large lifestyle stores and coffee shop brands, respectively. In the branded readymade garments segment, there was a tie between Lee and Raymonds.
In the travel and hospitality category, both Puri and Kashmir were adjudged the best domestic holiday destinations. National carriers Indian (formerly Indian Airlines) and Air India won the awards for best domestic and international airlines, respectively. Switzerland was adjudged the best international holiday destination.
Speaking on the occasion, P Saikumar, CEO, TV18 Media Networks, said, “Launched 16 months back, Awaaz complements the leadership of CNBC as it has succeeded in capturing the attention of small investors and consumers among the Hindi masses, whereas CNBC has large viewership among the HNIs and corporates.”
“This is the only study of its kind which captures a wide range of demographies and geographies and is extremely robust in sample size and product category width. The verdict of the consumer will not only become every consumer’s guide – a ‘ready-reckoner’ to choose India’s most preferred products and services – but also the benchmark of excellence for every product to come,” he added.
“Awaaz, India’s only consumer channel, has continuously strived to reinforce its commitment towards consumers with a plethora of far-reaching initiatives, the most successful of which is the Awaaz Consumer Awards,” said Haresh Chawla, CEO, TV18 Group.
Sanjay Pugalia, Chief Editor, Awaaz, said, “This award is not a symbolic award ceremony, it tells about the growing aspirations of the Indians living in smaller cities.”
Rajdeep Sardesai, Editor-in-Chief, CNN IBN and Channel 7, said, “The Citizen Journalist initiative that was started with CNN-IBN will now be taken across the channels of the network, including Awaaz, as it is considered the voice of the consumers of this country.”
“Citizen Journalist will be the biggest thing in news television in two years’ time,” Sardesai predicted.