Reiterating Avon’s commitment towards building brand equity and establishing a connect with their consumers in India, the company has embarked on its first ever advertising campaign in the country. The campaign is in line with Avon’s India strategy of keeping the consumer and representatives as the core of their business.
Avon has been investing aggressively in brand activation since the start of 2014. The brand has associated with actress Asin as its brand ambassador for India. A mall-based consumer activation was also carried out with the primary objective to fuel brand visibility, product trials and customer interaction.
Now, the brand has launched its first advertising campaign with its flagship Ultra Color rich lipstick and brand ambassador Asin. Besides promoting the product, the campaign also talks about the 125 years legacy, philosophy on product innovation and women empowerment. The advertisement is set to feature in prominent channels of print media throughout the country in the month of August 2014.
Speaking about the campaign, Romulus Marian Sirbu, General Manager, Avon India said, “Drawing on our vast experience and understanding of the Indian customer, we have designed our print advertising campaign, which reinforces the company’s commitment towards strengthening its brand equity and awareness amongst consumers in India. Avon has always been bringing technically advanced products, developed after thorough research to our consumers. The new campaign is in line with our aim to position ourselves as a technically superior brand that is working for women empowerment world-wide.”
Watch the Avon - You Make It Beautiful ad here...