Insurance company Aviva has shortlisted five agencies for its global media planning and buying account. ZenithOptimedia, Maxus, Carat, OMD and Initiative are participating in the business estimated to be worth Rs 25 crore. In India, the media duties are currently being handled by ZenithOptimedia.
Vishal Gupta, Associate Director – Marketing, Aviva India, said, “The review has been called with the aim of consolidating Aviva’s media into one agency or network and affects all the 28 markets in which the company operates. The pitch is taking place in India.”
In the Asia-Pacific region, the review is bound to affect nine markets – India, Australia, China, Korea, Sri Lanka, Hong Kong, Singapore, Malaysia and Taiwan. Both in Asia-Pacific and worldwide, Aviva’s account is split between different agencies.
It may be recalled that in October, Aviva had appointed BBDO India as its creative agency as part of a global brand alignment.