Insurance major Aviva has appointed Quasar Media as its creative and media AoR for its online promotions. The account size of the business is Rs 3 crore. Aviva is one of UK’s largest and the world’s fifth largest insurance group, and has a 40 million-customer base worldwide and £377 billion of assets under management. In India, Aviva has a joint venture with Dabur.
Commenting on the account win, Manish Vij, Chief Business Officer and Co-Founder, Quasar Media, said, “We are happy to align with Aviva. As a 360-degree digital services agency, we will provide innovative media solutions to Aviva.”
Piyush Rathi, Associate Media Director, Quasar Media, added, “The Internet has become an integral part of the communication strategy for major insurance companies. We seek to build a strong online presence for Aviva, both in terms of visibility and lead generation.”
As is known, WPP digital bought a 75 per cent stake in Quasar Media recently.