Avantgarde, a Munich-based communications agency, is opening its 12th international office in New Delhi. Avantgarde CEO and Founder, Martin Schnaack, and Managing Director of Avantgarde India, Isabelle-Jasmin Roth, will officially introduce the company on February 14, 2012.
In addition to its offices in London, Paris, Vienna and the Middle East, the opening of Avantgarde India will complete the company’s BRIC strategy after launches of offices in Brazil, Russia and China. The completion of Avantgarde’s presence in all BRIC states emphasises Avantgarde’s global engagement with target groups and brands and creating experiences in its mission of ‘creating fans’.
Commenting on the India launch, Martin Schnaack said, “Avantgarde strongly believes in the fast and sustainably growing Indian market. We see great opportunities for us, adding perfectly to our dynamic global expansion.”
It may be noted that in 2010, Avantgarde had already executed events for Audi and Ray Ban in India.
Importance of India as a market
With a GDP growth of 8 per cent, along with half the country’s population at an age below 25 years, India is set to be an innovation hub, setting trends for the future. The country has a dominant presence not just in the BRIC markets, but also globally. Isabelle-Jasmin Roth remarked, “India has become a leader in the global business world. The market has a great potential and is of prime importance to us. We are excited to start our Indian operations.”
Avantgarde was founded in Munich in 1985 and is an owner-managed, global communications agency with focus on experiential marketing. With over 400 employees at 16 locations around the globe, Avantgarde creates brand experiences. Recent awards include the Grand Award at the New York Galaxy Awards 2011 for Avangarde’s Mini Wanderlust campaign.