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Auto cos rev up ad spends in Oct

22-December-2005
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Auto cos rev up ad spends in Oct

The total spending on print advertising was up about 40% in October '05 compared to September '05. The top spend in October '05 stood at Rs 8.3 crore compared to Rs 5.9 crore in the previous month, according to the ET-Tam Spend-o-Meter in October '05. Even the ad spend by the player in the 10th position in October '05 at Rs 3.2 crore was more than the spend by the player in the third spot in September (Rs 3.09 crore).

Automobile and consumer durables makers dominated advertising in the print media in October '05. Of the around 33,600 brands features in display print advertising in the month of October '05, Hero Honda Motorcycles was the top spender with an ad spend of Rs 8.3 crore, followed by Samsung advertising for its range of products with Rs 5.6 crore.

Yet another auto company, Hyundai Santro Xing made it to rank three with an ad spend of Rs 5.4 crore, followed by another consumer durable company, LG Home Appliance, placed at the fourth spot with an ad spend of almost Rs 5 crore.

The other automobile makers who featured in the top 10 print advertisement category included Tata Indica V2 Turbo with an ad spend of Rs 4.7 crore, Ford Fiesta with Rs 4.1 crore and Toyota Innova with Rs 3.2 crore. While Tata Indica and Ford Fiesta secured the fifth and sixth place, Toyota Innova secured the eighth place in the list. Incidentally, Toyota Innova (with an ad spend of Rs 5.9 crore) was September's top spender, followed by Hyundai Santro Xing (Rs 3.3 crore).

Big Bazaar was the sole retailer to make it to the top 10 list with an ad spend of Rs 3.8 crore. Among durable makers, Electrolux Kelvinator Appliances, with an ad spend of Rs 3.2 crore and Haier Durable Range with Rs 3.19 crore, were ranked ninth and 10th, respectively.

None of the IT industry players made it to the top ten list in October. Last month, three IT sector companies, that is, HP range of products, Hewlett Packard India and Inter Processors were ranked third, ninth and 10th respectively.

Spend-O-Meter is a specially designed monthly tracker of the top advertising spenders in both television and print that is brought to you jointly by The Economic Times and TAM Media, exclusively.

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