Austrian Airlines, which will launch its five weekly flights from Mumbai from September 15 in addition to its current daily flights from Delhi, will invest € 300,000 for communicating the same and more in India. The airlines ad campaign is expected to be released mid-October.
Elaborating on the ad campaign, Johannes Davoras, Vice-President, Corporate and Marketing Communications, Austrian Airlines, said, "The campaign will be an outdoor and print communication and the duration of the first campaign will be around one-and-a-half months. The second campaign will be released later. The ad agency is a Vienna-based agency and will be doing our work for the Indian market, too."
In addition to Delhi and Mumbai, the airline is also looking at adding a third destination in its circuit and is looking at a location in southern India in the second half of 2006. The cities under consideration include Chennai, Bangalore and Hyderabad.
It may be noted that Vienna-based Austrian Airlines recently shifted its base to Mumbai as western India – that is, Pune and Gujarat – contributed a substantial amount of business along with southern India.
The mid-sized European carrier is targeting to carry 30,000 passengers by year-end on the Mumbai-Vienna route and this number to go up to 1.1 lakh passengers on the same route in 2006, while for the country as a whole it has plans to carry 2.5 lakh passengers in 2006.