Top Story

e4m_logo.png

Home >> Advertising >> Article

Au Bon Pain awards media duties to Bang In The Middle

20-May-2016
Font Size   16
Share
Au Bon Pain awards media duties to Bang In The Middle

Au Bon Pain, the popular bakery café chain with 24 cafes across Kolkata, Bangalore and Gurgaon, has awarded its communication duties to Bang In The Middle after review that included many well established names from the Advertising Industry. The incumbent agency was L&K Saatchi and Saatchi.

Commenting on the association, Manish Tandon, CEO, Au Bon Pain said “We are at a new and exciting phase of growth and are expanding both our offering and reach for which we needed a creative communication partner that could work closely with us to make this happen. Bang In The Middle brought in strategic clarity and backed it with truly out of the box creative execution. The task for Bang In The Middle is to ensure the brand gets the traction it is seeking”

Speaking about the new mandate, Naresh Gupta, Managing Partner, Bang in the Middle said “It is a matter of tremendous pride to win Au Bon Pain. The brand has a very interesting approach and we feel that with it’s time we fell in love with what Au Bon Pain has to offer.”

Au Bon Pain has already rolled out its new menu with work done by BITM

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...