Au Bon Pain, the popular bakery café chain with 24 cafes across Kolkata, Bangalore and Gurgaon, has awarded its communication duties to Bang In The Middle after review that included many well established names from the Advertising Industry. The incumbent agency was L&K Saatchi and Saatchi.
Commenting on the association, Manish Tandon, CEO, Au Bon Pain said “We are at a new and exciting phase of growth and are expanding both our offering and reach for which we needed a creative communication partner that could work closely with us to make this happen. Bang In The Middle brought in strategic clarity and backed it with truly out of the box creative execution. The task for Bang In The Middle is to ensure the brand gets the traction it is seeking”
Speaking about the new mandate, Naresh Gupta, Managing Partner, Bang in the Middle said “It is a matter of tremendous pride to win Au Bon Pain. The brand has a very interesting approach and we feel that with it’s time we fell in love with what Au Bon Pain has to offer.”
Au Bon Pain has already rolled out its new menu with work done by BITM