Top Story

e4m_logo.png

Home >> Advertising >> Article

Au Bon Pain awards media duties to Bang In The Middle

20-May-2016
Font Size   16
Au Bon Pain awards media duties to Bang In The Middle

Au Bon Pain, the popular bakery café chain with 24 cafes across Kolkata, Bangalore and Gurgaon, has awarded its communication duties to Bang In The Middle after review that included many well established names from the Advertising Industry. The incumbent agency was L&K Saatchi and Saatchi.

Commenting on the association, Manish Tandon, CEO, Au Bon Pain said “We are at a new and exciting phase of growth and are expanding both our offering and reach for which we needed a creative communication partner that could work closely with us to make this happen. Bang In The Middle brought in strategic clarity and backed it with truly out of the box creative execution. The task for Bang In The Middle is to ensure the brand gets the traction it is seeking”

Speaking about the new mandate, Naresh Gupta, Managing Partner, Bang in the Middle said “It is a matter of tremendous pride to win Au Bon Pain. The brand has a very interesting approach and we feel that with it’s time we fell in love with what Au Bon Pain has to offer.”

Au Bon Pain has already rolled out its new menu with work done by BITM

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign