Weber Shandwick, global public relations firms, announced a strengthening of its India leadership team. Atul Ahluwalia, formerly managing director, takes on a new role as vice chairman and will continue to lead the firm’s India operations. Dilip Yadav, formerly deputy managing director, is promoted to become managing director – client services and additionally is appointed managing director of Creation, one of Weber Shandwick’s best-in-class engagement brands.
At the same time, Carolina Bajaj joins the firm from Edelman and has been appointed deputy managing director, India. Bajaj will be responsible for overseeing the Weber Shandwick Mumbai and Bangalore operations, as well as the India practice teams. Bajaj joins the India senior management team alongside Ahluwalia, Yadav and Mabel Phoon, executive vice president, operations, India.
Bajaj comes to Weber Shandwick from Edelman, India, where she led their India Corporate practice and was head of their West Region, India. She has more than 14 years of experience in public relations across corporate, aviation, real estate, sports, tourism and consumer sectors. She has also previously worked for the Wadia Group.
“Atul continues to deliver strong leadership in India. His new role reflects his stature in the local market,” said Tim Sutton, chairman of Weber Shandwick Asia Pacific. “Dilip’s new roles are testament to his supreme aptitude to build strong, successful client relationships,” he added.
“We are also delighted to welcome Carolina. She holds all the cards to grow our operations in Mumbai and Bangalore significantly and is a great addition to our India-wide leadership team,” said Sutton.
Yadav will continue to report to Ahluwalia but will have additional dotted reporting lines to Baxter Jolly, vice chairman, Asia Pacific, for his client services role, and George Coleman, president of Creation worldwide. Bajaj will also report to Ahluwalia, with dotted reporting into Jolly.