ATG-India has been honoured with the prestigious Global Purple Head Award this year for the best market initiative. The award was given on the basis of scale and scope of work the office has performed and new initiatives it brings to client business through econometric modeling and insights.
“ATG-India came as clear winner for the year 2004 for this global achievement award. This award is given for the best ATG initiative across the globe. This is the second consecutive time that the Indian operations has won this award,” said V Balasubramanium, National Director—ATG and MCI.
Purple awards are given for excellent initiatives in each discipline around the globe. The award ceremony took place in Vienna. On winning the award, Balasubramanium said, “It feels great, especially because India is the front-runner in the global map in excellence in analytic solutions. Moreover, it’s a great challenge to maintain our lead position in future as well.”
Asked on the marketing initiative that got ATG the award, he said, “We provided solutions to the big picture of marketing analytics. We have been extremely successful in not only providing the solutions but also in monitoring the actual implementation of the same.”