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Asymmetrique bags creative mandate for Concorde Group

14-March-2016
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Asymmetrique bags creative mandate for Concorde Group

Asymmetrique, the Digital-era branding & media agency, has bagged the creative duties for Bengaluru-based real estate player, Concorde Group. The account will be handled out of Asymmetrique’s Mumbai office.

Concorde Group has developed close to 60 lakh square feet of land into residential layouts and 350,000 square feet of land into constructional projects. Concorde Group currently has 750 crore worth of projects, due for completion in the next three years.

 Raja Mujherjee, Sale and Marketing Head, Concorde Group said, “What attracted us to Asymmetrique is their experience in the real estate market spanning segments across affordable housing to luxury residences. Concorde has been growing really fast, and has projects starting at 40L upto 1Cr. We have launched our first luxury product in the market, at the heart of Bangalore, Bull Temple Road, Chamrajpet. Asymmetrique currently has the integrated mandate and will offer creative services to Concorde Group across traditional and digital media”

 Commenting on the win, Dhiiraj Kapoor, Business Head, Asymmetrique said, “Concorde Group has very strong business fundamentals and a new-age marketing-driven mindset. We are excited at this opportunity, because of the trust they have shown in us. We’re confident that with the belief and collaboration from the entire team at Concorde Group, we will succeed in propelling their growth forward”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.