Bangalore-based Asymmetric Advertising has bagged the creative duties for Bengalooru Habba 2006 – the largest festival of its kind in India which celebrates the city of Bangalore – following a multi-agency pitch. The size of the business could not be ascertained.
Indigo Events, a part of Jupiter Entertainment (P) Ltd, is organising the Bengalooru Habba 2006 in partnership with AFFA (Artists foundation for the Arts). The week long festival begins on December 3, 2006.
Jagadeesh M R, Head – Events, Artists and Repertoire, said, "We are happy to be associated with the Bengalooru Habba 2006, which is more than just a festival. The Habba has something for everyone in the city and invites everyone to participate in it."
He further said, "Asymmetric Advertising translated our brief from thought to the drawing board. We are very happy with their work and look forward in anticipation for its release."
Commenting on the win, Asymmetric Advertising's Creative Directors, Angelo Raj and Ryan De Souza, said that in tandem with the brief "Celebrate Bengalooru", the creative called out to every person in Bengalooru (till recently known as Bangalore) to join in the seven days of festivities.
The campaign will be executed in print, outdoor and few on-ground activities.