ASUS has appointed Bollywood Superstar, Sonakshi Sinha as its first-ever brand ambassador in India. The actress is a part of ASUS’ digital campaign, #LiveUnplugged and has launched ASUS’ new smartphone, Zenfone Max through a live streaming event in India. The smartphone is known for its sleek design and powerful battery that provides 914.4 hours of standby time when fully charged.
Sinha has also appeared in the digital-only video for Zenfone Max:
Elaborating on her association with the brand Sinha said, “I am honoured to be associated with a brand that believes in strengthening the ambassador’s trust in them. My association with ASUS is in sync with today’s audiences that #LiveUnplugged, consume digital content and make decisions online. The launch for Zenfone Max involved me trying the smartphone and sharing my experience with the team at ASUS besides being a part of the digital campaign.”
While she will continue to be a part of ASUS’ product launches, the association will also entail the actress using ASUS products prior to their launch in India to strengthen her connect with the brand and infuse confidence in her communication with the users.
Commenting on the appointment of Sinha and the commencement of the digital campaign, Marcel Campos, Marketing Director – Mobile Division, India said, “The audience today is gravitating towards a digital life. Their personal lives and digital ones are influencing one another, making it important for us to be present on a medium that they frequent. Sonakshi’s grace, elegance and versatility makes her persona a perfect match for ASUS’ value system. Her robust digital presence, strong connect with the audiences and inclination towards technology will help us strengthen our communication process with a user base that is well-informed, savvy and believes in quality products.”