Department of Tourism, Government of Assam, has invited advertising agencies for empanelment, according to reliable sources in the industry.
It is learnt from the sources that the government body is looking for experienced agencies who have earlier handled major national/ international campaigns, especially for niche products in the tourism/ hospitality industry.
Only those agencies that have a registered office in Guwahati are eligible for the pitch. The participating agencies are also expected to have astute media planning knowledge and cost effective media buying skills.
Assam Tourism, along with the chosen agencies, plans to roll out a television campaign soon.