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Assam Tourism goes for brand makeover

06-September-2016
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Assam Tourism goes for brand makeover

Assam Tourism has unveiled its new brand identity with a new logo and a positioning line. The logo constitutes four essential elements that exemplify Assam- rhinoceros representing wondrous wildlife, emerald-green tealeaf, the wave of mighty Brahmaputra and scenic beauty ever- shining like the sun. When put together in a harmonious blend, it tells the story of ‘Awesome Assam’.

On the launch of the new brand identity, Navneet Kapoor, CEO, Square Brand Communication Group said, “We felt the need to present the real Assam, which is more than just the wildlife and the new brand identity captures the essence of the state as whole. The logo is aesthetically rich as it projects so many untold awesome stories attached to it. This new logo is a step towards telling tourists all over the world to explore Assam, and they will love every moment here.”

The overall look of the logo appears as natural and unblemished, as something that’s been preserved here for a very long time, away from the hustle-bustle of modernity and pollution.  

Kapoor further added, “In advertising parlance, the product is as important as the story. Here, in the form of Assam, we already have a great product. However, the challenge was to tell its story via brand identity in a captivating manner. So we created the story - Assam is beyond regular holidays. It’s Awesome! In fact, it’s a blend of so many things; starting from a destination of discoveries, adventures, culture, tranquility and more.”

Team Square Brand Communication Group, which also handles Uttarakhand Tourism, Himachal Tourism, and Delhi Tourism, was working for past four months to project the state- Assam in its full glory. The agency plans to go beyond the parlance of advertising and work as real partners of Assam Tourism to promote tourism in the state.  

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