ASKME has announced the launch of campaign ‘Baap of all Pay apps’ for its e-wallet app, ASKMEPay. The TV commercial starring Ranbir Kapoor was released recently establishing for the first time payments through an app for both online and offline merchants with ASKME network and beyond.
Conceptualised by Rajkumar Hirani Films and the marketing team at ASKME, the TV commercial shows Kapoor as a new age, digital native, who shops on his mobile for a wide range of products and services on AKSME app and pays using ASKMEPay. The wide range of offerings on ASKME network across ASKMEBazaar, ASKMEGrocery and Mebelkart is depicted in unique creative form where products endlessly keep coming out of his bag at airport security check counter. And he chooses to pay for all of this using his phone rather than traditional formats of currency, cards etc.
Speaking on the occasion Manav Sethi, Group CMO and Head Digital Strategy, ASKME said, “For us it’s an obvious and logical product offering. ASKME Network has 15M+ SMEs who offer either a product or a service. In most of the cases the transaction consummates on our platforms itself across ASKME, ASKMEBazar, ASKMEGrocery and Mebelkart. POS (Point-of-sale) systems for payments acceptance has been colossal failure in India due to prohibitive costs. Mobile phone is ubiquitous device for merchants ranging from grocery seller to a Doctor who pays for premium listing on ASKME or a restaurant manager/owner who offers awesome deals for next Sunday Brunch on ASKME. ASKMEPay aims to be that vehicle that allows payments for these scenarios in both online & offline world. We launched ASKMEFin with similar intent to enable funding needs for these merchants who gets transacted through us.”
Karan Narvekar, Creative Director said, “The idea behind ‘Baap of all Pay apps’ was to showcase how today’s generation use mobile apps & services to their advantage. The whole concept of cashless payment which is the trend of the new age is reflected through this campaign with range of offline services and online products available on AKSME Network of apps.”
You can watch the ad here:
· Agency: Rajkumar Hirani Films
· Director: Rajkumar Hirani
· Creative Director- Karan Narvekar
· DOP- Manu Anand
· Music Director- Sameeruddin